Enhanced Memory Recall
Our sense of smell has a strong link to memory. Having a unique ambient scent ensures that consumers recall positive shopping experiences from the past when they enter your store.
Increase Dwell Time
A bad smell can drive consumers away. Likewise, a pleasant scent can keep consumers in your store for longer. The longer they stay, the more likely they are to spend.
Amplified Brand Identity
Creating a scent unique to your brand creates a special bond between consumers and your brand. Consumers begin to identify that one-of-a-kind scent with your brand, which enhances your brand identity and recognition.
Establish Emotional Connection
Ambient scents can evoke emotions. When consumers have a pleasant experience in your store, the next time they catch a whiff of your curated ambient scent, it evokes a positive emotional connection, enticing consumers to enter your store.