About Us

Welcome To USEA

Let’s take your brand to a whole new level of experimental design


We have been a leader for a decade in music branding to multiple F&B chains, Retail groups and Hotels. USEA is backed by USEN-Next Holdings, a US$450m market cap listed company in the Tokyo Stock Exchange. It is one of the biggest B2B in-store music, media and service provider in the world. The company is a one-stop solution for local and regional clients in Asia offering reliable all-rounder 24/7 tech support and consumer behavioural insights.

At USEA, we offer more than just background music, scent fragrance, smart digital signage, in-store radio advertising and HR solutions. Specializing in Asian consumer psychology and in-store operations dynamics, the group currently provides service to more than 750,000 outlets. A convenient solution provider to clients in on-site installation of sound speakers and cabling services are part of the all-rounder approach to allow our clients to leverage on our large USEA network in Asia.


USEA’s VISION is for every business, every store, every brick-and-mortar establishment, to capitalize on the benefits of experiential marketing and ultimately deliver the best and most comprehensive user/customer experience their brand can provide.

USEA’S MISSION is to be the Southeast Asian leader and choice partner for experiential marketing — to generate innovation, captivate the senses, expand the consumer airspace, and complete the brand experience through state-of-the-art technology and branding solutions.