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The Psychology of Scent:
How Aromas Influence Customer Behaviour and Mood

Have you ever wondered why certain scents make you feel relaxed, while others invigorate your senses? The psychology of scent is a fascinating field that delves into how aromas can profoundly impact our emotions, behaviours, and overall mood. In this article, we'll explore the intriguing world of scent psychology and how businesses can harness its power to enhance customer experiences.

The Limbic System: Where Scent and Emotions Meet

Our sense of smell is closely linked to the brain's limbic system, which plays a key role in regulating emotions and memories. When we encounter a scent, it can trigger powerful emotional responses and even transport us back in time to specific memories associated with that aroma.

Influence on Customer Behaviour

Scent has the remarkable ability to influence customer behaviour in various ways:

  • Dwell Time

    Pleasant aromas can encourage customers to linger longer in a store or establishment, potentially leading to increased sales.

  • Buying Decisions

    Certain scents can stimulate appetite, prompting restaurant patrons to order more food or beverages.

  • Brand Loyalty

    A signature scent can become part of your brand identity, fostering a sense of familiarity and loyalty among customers.

The Power of Aromatherapy

Aromatherapy is the intentional use of scents to promote emotional and psychological well-being. Businesses, especially in the hospitality and wellness industries, can use aromatherapy to create relaxing or invigorating environments.

Customizing Scent for Your Business

Understanding the psychology of scent is just the beginning. To leverage aromas effectively, you need to choose scents that align with your brand and customer experience. Whether it's the calming scent of lavender in a spa or the inviting aroma of freshly baked goods in a bakery, the right scent can leave a lasting impression.

Unlocking the Power of Scent in Business

Incorporating scent into your business's environment is more than just a pleasant addition; it's a strategic tool that can influence customer behaviour, enhance mood, and create memorable experiences. By understanding the psychology of scent, you can harness its power to boost customer satisfaction and loyalty.

Reach out to our team for expert business advice.


Connected Omni-Channel Retail Experience (CORE) by USEA Global represents the next stage of retail where we provide tools for every retail need - from your store experience to your HR needs, to create the optimal omni-channel experience that resonates with your audience, starting with sight, scent and sound.

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