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Sound & Audio Marketing

Audio branding refers to the use of audio elements such as music and jingles to reinforce your brand identity. Just as movie buffs recall a film when they listen to its soundtrack, consumers also recall a particular brand when they listen to its jingle.

Audio branding is crucial in this modern-day marketing landscape. Breaking through the noise of social media through posts and ads can be difficult, but creating a catchy tune can boost your brand’s appeal in the eyes (or ears) of consumers.

Malaysian businesses have embraced the power of sound, tapping into audio branding now more than ever. When you walk into retail spaces in Malaysia, you are often welcomed by a carefully curated playlist of songs, instrumental music, or voiceovers that transport you to a different world, creating a completely immersive shopping experience.

Enhanced Brand Recognition

A unique and catchy jingle elevates product recognition. Consumers are more likely to shop with brands they are familiar with, so this encourages consumers to shop in your store and helps to establish brand loyalty.

Stand Out in a Crowded Market

To stand out in a crowded space, you need something unique that can distinguish you from the competition. Having a memorable sound or jingle helps with this as it leaves a lasting impression on consumers.

Higher Engagement and Recall

When consumers like your unique sound, they’re likely to spend more time in-store and purchase something. Whenever they hear the sound of your brand, they will recall the positive experience of shopping in your store, which helps to boost customer retention and brand loyalty.

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CRAFTING THE PERFECT SOUND WITH OUR AUDIO BRANDING STRATEGY

Curating the perfect sound for your brand can be a daunting task, but USEA Global is here to help. We specialize in creating customized audio marketing strategies with your brand’s vision, cultural touchpoints, and market trends in mind, so you can establish a sonic branding that reflects your values and appeals to consumers.

EMOTIONALISE YOUR BRAND WITH AUDIO MARKETING

Choosing the right sounds to play in your store is extremely important. When used correctly, it can help your target audiences connect to your brand emotionally and establish affinity.

Background Music

Background Music

Using the power of sound, you can create the ideal ambience and mood in your shop through the right selection of genre, tempo, and volume.

We will help you curate a playlist from our extensive catalogue of tracks.

Choose from over 70,000 musicians and 300,000 tracks across the world
Various languages and genres available
Festive and non-festive playlist can be created based on season

Explore Background Music In Retail Stores

Voiceovers

Voiceovers

Voiceovers in your shops are an effective tool to engage with your target audience, promote products and services and much more.

From recording to scheduling the voiceovers, we will guide you through the entire process.

Select from a diverse pool of voice talents
Main languages includes English, Malay and Chinese
Music layering and 1 revision included in the package
Scriptwriting is available at additional cost

Explore Voiceovers In Retail

Jingles and Sonic Logos

Jingles and Sonic Logos

We will translate your brand's identity and personality into audible elements in your sonic logos that will attract ideal customers and build emotional connection with target audience.

Full-length song focusing on lyrics with a strong association to your brand
30 second chorus-like song that describes your brand and fits commercials or short videos
2 to 4 second instrumental jingle that reinforces your brand identity and make it unforgettable

Background Music

Using the power of sound, you can create the ideal ambience and mood in your shop through the right selection of genre, tempo, and volume.

We will help you curate a playlist from our extensive catalogue of tracks.

Choose from over 70,000 musicians and 300,000 tracks across the world
Various languages and genres available
Festive and non-festive playlist can be created based on season
Explore Background Music In Retail Stores

Voiceovers

Voiceovers in your shops are an effective tool to engage with your target audience, promote products and services and much more.

From recording to scheduling the voiceovers, we will guide you through the entire process.

Select from a diverse pool of voice talents

Main languages includes English, Malay and Chinese

Music layering and 1 revision included in the package
Scriptwriting is available at additional cost
Explore Voiceovers In Retail

Jingles and Sonic Logos

We will translate your brand's identity and personality into audible elements in your sonic logos that will attract ideal customers and build emotional connection with target audience.

Full-length song focusing on lyrics with a strong association to your brand
30 second chorus-like song that describes your brand and fits commercials or short videos
2 to 4 second instrumental jingle that reinforces your brand identity and make it unforgettable

BUILDING YOUR BRAND’S EXPERIENCE WITH SOUND MARKETING

We don't just provide tools, we provide solutions - giving you all the handles you need to get the ball rolling.

EXTENSIVE CATALOGUE

We offer over 300,000 tracks of any genre without the need for you to handle different music licences so you can focus on what you do best.

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HASSLE-FREE USE

Our patented cloud computing system has been designed to be intuitive to use and simple to install. Just plug in our device at your location and we will do the rest for you.

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BRANDING CONTROL

Get audio recommendations from our team of more than 100 content curators who have the expertise to convert your brand image and personality into meaningful experiences that will appeal to your unique customer base.

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TIMESLOT SCHEDULING

Have the freedom to schedule your playlists however you like, wherever you want. Set festive playlists in advance to make your special occasions even more special.

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TECHNICAL SUPPORT

Get offsite and onsite technical support by our dedicated team of service engineers even on the weekends

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TECHNICAL REPORTS

Receive comprehensive technical reports offline or online so that you can monitor your connectivity status across all outlets to ensure a seamless retail experience.

BOOSTING IN-STORE MESSAGE WITH SONIC MARKETING STRATEGY TO INCREASE REVENUE

A Supermarket and Convenience Store Conglomerate with a large customer base and strong network of products and brands was looking to improve on their content strategy by understanding the effectiveness of their in-store messaging platforms.

By getting a glimpse into the ways customers respond to their in-store messages, our client will also be able to maximise their advertising spaces and generate more revenue.

BRINGING SOUND INTO C.O.R.E.

We customise unique playlists, voiceovers and jingles that will set your brand apart from the competition with help from our team of branding experts and content curators

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LEADING SONIC BRANDING SPECIALIST:
USEA GLOBAL

With extensive audio catalogues, sonic expertise, and dedicated technical support teams, USEA is one of the leading audio branding agencies in Malaysia that brands can rely on to elevate their retail experience.
Let our tailored sonic marketing strategies take your retail experience to the next level.