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17 February 2021
Making Cents of Senses: The Outlook on Sensory Marketing for 2021
For business around the globe, big or small, 2020 proved to be a complete wild card that presented itself in the form of a pandemic.
Day-to-day life and regular habits were forced to change overnight in order to adapt and adhere to the "new normal". At one point, stepping out of our homes for a leisurely walk was nothing but a pleasant daydream, what more hopping down to the mall to shop till you drop?