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cgnArchitects, Maureen, envisions a Multi-Sensory Retail Revolution, Paving the Way for an Exciting Collaboration with Retail Sensory Experience Experts, USEA Global

Written by Kimberly SanPublished 03 January 2024

Design and Planning Expert, Maureen and Retail Sensory Experience Architects USEA Join Forces to Redefine Retail Spaces

In the dynamic world of architecture and retail sensory experience, visionary architect Maureen is making waves with her innovative approach to sensory-driven design. Maureen is all about turning retail spaces into immersive environments that captivate the senses, fostering lasting impressions and brand loyalty. Her unique perspective on architecture integrates sound, sight, and scent to create a multi-sensory experience that transcends the ordinary.

Pioneering Sensory Design

Maureen's architectural philosophy goes beyond the conventional boundaries of design. Maureen emphasizes the importance of holistic sensory engagement within retail spaces. She is dedicated to making sure that every customer's journey is a memorable one, one that engages all the senses - sight, sound, and scent.

When asked about her approach, Maureen explains, "It's not just about the visual aesthetics; it's about the holistic experience. In retail, it's essential to go beyond the ordinary and create a unique environment that resonates with customers."


Touching On Unforgettable Projects

Maureen worked on some projects with multi-sensory design approaches integrated during her career. A project she mentioned was Yotel Orchard where the team took a step further by integrating AI learning, robots and responsive lighting. The result? Customers were welcomed with personalized experiences. Lighting and sound play a crucial role in elevating the atmosphere and welcoming users with personalized experiences," she shares.

With Maureen's expertise, retail spaces are transformed into more than just places to shop; they become immersive worlds where customers are embraced by the brand and its story.

The Power of Collaboration

Recognizing the need for collaboration to push the boundaries of sensory design, Maureen is excited about the prospect of working with USEA, experts in retail sensory experience. The two entities share a common vision: to enhance the end user's experience in any given space. "When it comes to creating memorable and immersive environments, synergy is key. By combining our efforts, we can unlock new frontiers in retail architecture," Maureen says.

USEA, known for their prowess in understanding customer behavior and crafting spaces that resonate with individual preferences, could be the missing puzzle piece in Maureen's sensory-driven designs. Together, they aim to redefine the retail landscape, creating experiences that are not only visually stunning but also deeply engaging on a sensory level.

A Sustainable Sensory Future

Maureen is also a strong advocate for sustainable design. She believes in the responsible use of materials and technology to create environmentally conscious yet immersive retail environments. Maureen urges clients to invest in energy-efficient lighting, recyclable materials, and natural scents, aligning with her vision for a more sustainable future in architecture.

With a deep-rooted belief that sensory design is not just a luxury but a necessity, Maureen hopes that her work will continue to have a positive impact on the built environment, and the potential collaboration with USEA promises to take this impact even further.

A Glimpse of the Future

As technology evolves, Maureen envisions incorporating innovations like augmented reality and interactive displays to further enhance the sensory experience within retail spaces. With her expertise and USEA's understanding of customer behavior, the future of retail architecture is poised to be an exciting fusion of design, technology, and human connections.

Maureen's commitment to a multi-sensory approach in retail architecture, her vision for sustainable yet immersive spaces, and the potential collaboration with USEA are set to redefine the way we experience retail environments. Get ready to immerse yourself in a new world of retail, where every visit is an unforgettable adventure for all your senses.

For inquiries or to learn more about Maureen and the potential collaboration with USEA, please contact us here or via email at

About Maureen:

Maureen is a visionary architect who believes in the power of multi-sensory design to create immersive retail experiences. With a portfolio of remarkable projects, Maureen is redefining retail spaces by integrating sound, sight, and scent into her designs.

About USEA:

USEA is a pioneering firm in sensory retail experience. With a deep understanding of customer behavior, they craft spaces that resonate with individual preferences and elevate the overall customer experience through sound, sight and scent.

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