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The sound of music on the pocket: A study of background music in retail

The sound of music on the pocket: A study of background music in retail

Channel NewsAsia 93.8 Interview on Psychology of Music with Jerry Chen & Dr Samuel Gan

DOES MUSIC INFLUENCE HOW YOU SHOP?

DOES MUSIC INFLUENCE HOW YOU SHOP?

Learn how Singapore retailers are seeing the importance of background music and its influence on spending and what products consumers choose to buy. Mr Jerry Chen, co-founder and chief executive at USEA shares more.

CUSTOMISED BACKGROUND MUSIC FOR F&B OUTLETS - MAKE YOUR BRAND SOUND RIGHT!

CUSTOMISED BACKGROUND MUSIC FOR F&B OUTLETS - MAKE YOUR BRAND SOUND RIGHT!

A recent published research with music from USEA Pte Ltd conducted in Singapore has relevant conclusions and findings.

USEA AND SCALA TRANSFORM

USEA AND SCALA TRANSFORM'S BHG'S IN-STORE EXPERIENCE

By joining forces, USEA and SCALA catalysed the transformation of the in-store customer experience as part of the BHG Bugis Beauty Hall revamp.

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