LATEST NEWS

In an ever evolving world of digital developments, we like to be a part of all the action! We're not camera shy, we strive to constantly put ourselves out there and ensure our ideas, thoughts and innovation are being heard!

4 March 2021

Tech Talk: The Sights, Sounds & Smells Of Shopping

Every customer experience contains attributes that are both conscious - the rationale and quantifiable part of the experience - and subconscious. Both of these can evoke emotions. The subconscious experience is as powerful and important as the conscious one. However, most companies don’t have control over the subconscious aspect. USEA Global helps to provide solutions and control for the subconscious experience using a combination of sound, scent and sights.

4 November 2020

The sound of music on the pocket: A study of background music in retail

Channel NewsAsia 93.8 Interview on Psychology of Music with Jerry Chen & Dr Samuel Gan

3 November 2020

DOES MUSIC INFLUENCE HOW YOU SHOP?

Learn how Singapore retailers are seeing the importance of background music and its influence on spending and what products consumers choose to buy. Mr Jerry Chen, co-founder and chief executive at USEA shares more.

2 November 2020

CUSTOMISED BACKGROUND MUSIC FOR F&B OUTLETS - MAKE YOUR BRAND SOUND RIGHT!

A recent published research with music from USEA Pte Ltd conducted in Singapore has relevant conclusions and findings.

1 November 2020

USEA AND SCALA TRANSFORM'S BHG'S IN-STORE EXPERIENCE

By joining forces, USEA and SCALA catalysed the transformation of the in-store customer experience as part of the BHG Bugis Beauty Hall revamp.