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In an ever evolving world of digital developments, we like to be a part of all the action! We're not camera shy, we strive to constantly put ourselves out there and ensure our ideas, thoughts and innovation are being heard!

Tech Talk: The Sights, Sounds & Smells Of Shopping

4 March 2021

Tech Talk: The Sights, Sounds & Smells Of Shopping

Every customer experience contains attributes that are both conscious - the rationale and quantifiable part of the experience - and subconscious. Both of these can evoke emotions. The subconscious experience is as powerful and important as the conscious one. However, most companies don’t have control over the subconscious aspect. USEA Global helps to provide solutions and control for the subconscious experience using a combination of sound, scent and sights.

The sound of music on the pocket: A study of background music in retail

4 November 2020

The sound of music on the pocket: A study of background music in retail

Channel NewsAsia 93.8 Interview on Psychology of Music with Jerry Chen & Dr Samuel Gan

DOES MUSIC INFLUENCE HOW YOU SHOP?

3 November 2020

DOES MUSIC INFLUENCE HOW YOU SHOP?

Learn how Singapore retailers are seeing the importance of background music and its influence on spending and what products consumers choose to buy. Mr Jerry Chen, co-founder and chief executive at USEA shares more.

CUSTOMISED BACKGROUND MUSIC FOR F&B OUTLETS - MAKE YOUR BRAND SOUND RIGHT!

2 November 2020

CUSTOMISED BACKGROUND MUSIC FOR F&B OUTLETS - MAKE YOUR BRAND SOUND RIGHT!

A recent published research with music from USEA Pte Ltd conducted in Singapore has relevant conclusions and findings.

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