Did you know that the right ambient scent can keep your consumers browsing in-store for longer and boost brand loyalty? That’s the power of scent marketing. Having a pleasant scent that pleases consumers’ olfactory senses can boost their emotional state, making them more likely to purchase products from your store.
More and more retailers in Malaysia have started to adopt scent marketing as one of the strategies to boost sales and consumer engagement. It’s important for businesses to embrace aroma marketing and commercial scent solutions to reap the plethora of benefits it offers.
Our sense of smell has a strong link to memory. Having a unique ambient scent ensures that consumers recall positive shopping experiences from the past when they enter your store.
A bad smell can drive consumers away. Likewise, a pleasant scent can keep consumers in your store for longer. The longer they stay, the more likely they are to spend.
Creating a scent unique to your brand creates a special bond between consumers and your brand. Consumers begin to identify that one-of-a-kind scent with your brand, which enhances your brand identity and recognition.
Ambient scents can evoke emotions. When consumers have a pleasant experience in your store, the next time they catch a whiff of your curated ambient scent, it evokes a positive emotional connection, enticing consumers to enter your store.
Different scents can evoke different emotions and responses. For instance, the smell of freshly baked cookies can make your mouth water whereas the scent of lavender can comfort and relax you.
As such, it’s important to curate the right in-store fragrance that aligns with your brand and enhances consumer experience. Specialized in crafting tailored scent experiences for businesses, USEA can help you create an ambient scent that elevates your retail experience to the next level.
Given the various benefits of retail scent marketing, it’s absolutely crucial for brands to create an olfactory branding strategy for their retail spaces. While digital and social media marketing often take center stage nowadays, sensory marketing should not be overlooked as it evokes powerful positive emotions that tie back to your brand.
Never underestimate the power of the right scent; it has the potential to elevate your in-store experience and reinforce brand identity.
We offer different ambient scenting and air cleansing options that enhance the retail experience and establish a good impression on your audience.
Backed by science, our air purification solutions improve overall air quality and efficiently scales to cover the spaces that matter.
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Removes 99% of harmful viruses, moulds and bacteria |
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Filters harmful gases and malodour |
Our odour neutralising fragrances greatly reduce, neutralise or completely eliminate troublesome malodours in the air.
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Targets common malodours through odour detection and bonding |
Transform your brand into a real, lived experience through a custom brand fragrance that works to emotionalise your brand and influence consumer behaviour.
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Choose from 9 different fragrance experiences |
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Customised to any type of space and business |
We don't just provide tools, we provide solutions - giving you all the handles you need to get the ball rolling.
Our teams of Brand Experts, Perfumers and Researchers collaborate to craft your signature scent, ensuring start-to-finish quality control.
From the way we source our ingredients to installation, all procedures are fully documented and regularly audited by our internal QC teams and independently accredited bodies.
With more than 50 years of collective experience, our team will help you to design a signature scent that distinguishes your brand and achieve results.
Get offsite and onsite technical support by our dedicated team of service engineers even on the weekends.
A Supermarket and Convenience Store Conglomerate with a large customer base and strong network of products and brands was looking to improve on their content strategy by understanding the effectiveness of their in-store messaging platforms.
By getting a glimpse into the ways customers respond to their in-store messages, our client will also be able to maximise their advertising spaces and generate more revenue.
Using our unique expertise and know-how as a scent marketing specialist in Malaysia, USEA Global has curated scent solutions for numerous brands, elevating their retail experience and boosting customer retention in the process. Transform your in-store experience with our tailored scent marketing strategy to boost your retail performance today.
